Good morning, it’s March 30, a Wednesday. Here are today’s pins.
According to an NPD Group survey, as of the last quarter of 2015, 52 percent of Millennials use their smartphones for video calling. That’s up from 42 percent at the last quarter of 2014. Other findings in the survey include nearly 60 percent of Millennials use their smartphones for shopping, and about 70 percent are using them for listening to music.
NPD Group also polled Millennials on computer usage, which is apparently now below the rate of smartphone usage.
Guess who helped lead consumption gains late last year? Millennials, found the Wall Street Journal. Millennials and low-income consumers helped fuel “a 2.35 percent increase in year-over-year spending in December,” says Eric Morath of the WSJ. In 15 metro areas, the under-35 group (especially the 25-34 cohort) spent a ton toward the end of the year, but also fueled spending year-over-year in January 2015 and July 2015.
Reasons? The cost of essentials (health care, etc.) is rising, forcing low-income folks to spend a little more. Plus job growth is steady, and when jobs are growing, people spend more.
Something I highlighted a while back: According to a Ypulse study, 77 percent of Millennials learned to cook from their family, not cooking shows or YouTube videos. Millennials are getting back in the kitchen, and as Millennials crave authenticity, the trend of traditional, passed-down recipes is growing. The family dinner, too, is coming back.
Oh look, “A Brief Millennial Affair,” in the metro diaries of the New York Times. We need to stop this.