Today’s Millennial Pins: March 29, 2016

Good morning, it’s March 29, a Tuesday. Here are today’s pins.

location_pin_sphere_red This is great: 56 percent of consumers in a February survey said they purchased paper napkins in the last six months, while 86 percent said they purchased paper towels. The Washington Post uses that, plus some anecdotes, to surmise that Millennials aren’t buying napkins. Instead they’re using paper towels.

Well, here’s my anecdote: I use paper towels at the dinner table, too. I first did it because my dad did it, but now it just makes sense not to buy a second paper product just for the dinner table.

So is there truth to this? It’s a start.

location_pin_sphere_red This Ad Age piece suggests that Snapchat Filters are uncharted territory ready to be explored by brands. Basically you can add a fun picture or icon with your Snapchat photos and videos. This is a great opportunity for brands to take advantage. Agreed.

location_pin_sphere_red Two stories out at the same time that focus on Albuquerque’s courting of Millennials. This one is about a business accelerator, and this one is about a “young professionals” summit hosted by a group called MiABQ. Albuquerque is just the kind of city that can still grow with Millennials. It’s not too big, there’s space, and it’s in the warm southwest – Millennials seem to want to move to warm climates.

location_pin_sphere_red I left the dating world in 2012, having met my future wife in March of that year. So I had never used the term “ghosting.” I had, however, done such a thing. “Ghosting” refers to ceasing all communication with someone, especially when online dating. And apparently 78 percent claim they’ve been “ghosted.” This piece compares it to 2014, when only 18 percent admit such a thing.

“Ghosting” in online dating has always been a thing; people only admit it now because it’s being talked about and can be a source of empathy. Or in other words: FOMO.

location_pin_sphere_red A survey in the Guardian showed that 131 of 196 UK Millennials – or about two-thirds – say they don’t like clubbing. Reasons: too expensive, too trashy, too tired, etc. Instead they’d rather save money for festivals and big events. Yeah, Moment Economy.

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