Good morning, it’s April 12, a Tuesday. Here are today’s pins.
Veuve Clicquot wants Millennial women to drink its champagne. The 244-year-old company is launching a digital ad campaign of short films and GIFs showing off its product at social events. It’s not lowering price, however, which starts at around $50 per bottle. I can’t see that helping at all, though with all the recent talk about luxury, and the Millennial push into the second phase of career, I could see champagne getting a Millennial bump.
Millennials apparently will be looking to put brick pizza ovens in their backyards, this MarketWatch story surmises. Real estate agents are giving hints as to the kinds of things Millennial homebuyers are asking about – vegetable gardens, smart doorbells and smartphone-enabled locks. I find it hard to believe that most Millennials will be doing this (the reporter speaks to real estate agents in Kansas City and, of all places, Greenwich, Conn.), as “space for backyard hangouts” seems more likely. That isn’t crazy at all.
The Massachusetts state Senate really wants Millennials to hang around. After the Millennial village initiative in Boston, it’s now doing a whistle stop tour of the state (run by young members of the state Senate) to engage the generation. In Holyoke, Mass., Millennials told state Senate members that they worry about college debt, want more music taught in schools and want local governments to cut through the media to deliver messages.
Brian Wong, 24, and the founder of marketing rewards platform Kiip, spoke last week at the Forbes 30 Under 30 Summit in Jerusalem. He’s the author of “The Cheat Code,” which details a number of life hacks that can help improve odds at success. He spoke about changing the world, though it’s difficult to tell from this piece exactly what he said. But everyone looks happy!
Finally a business owner hired a couple Millennials to do entry-level work. They didn’t do their jobs well. The experiences led the business owner to write a Daily Views piece for the New York Daily News exclaiming that he’ll never hire a Millennial again.
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