Today’s Millennial Pins: April 7, 2016

Good morning, it’s April 7, a Thursday. Here are today’s pins.

location_pin_sphere_red It’s tax season, and guess what: People don’t like filing taxes. A study tells us that Millennials, however, fear filing taxes more than any other generation.

Look, as the youngest generation currently filing taxes, I understand that. I’m sure in 15 years the next generation will be most fearful.

location_pin_sphere_red A new Bank of America survey says 69 percent of adults age 18 and older are willing to wait on home-buying until they can afford a long-term home. The main reason: debt. And that proof is showing this year: first-time home-buyers accounted for just 30 percent of the market in February 2016. Normal is 40 percent.

location_pin_sphere_red In a video from the Ad Age Digital Conference, Hyatt Senior Vice President of Global Brands Sandra Micek said her company views Millennial as a “mindset.” She cited Hyatt Centric – its hotel lifestyle brand focusing on putting Modern Explorers (their name) into the middle of a big city – as an example of that thought process.

location_pin_sphere_red According to this MarketWatch report, Verizon on Wednesday announced an investment in AwesomenessTV, a “talent management and digital content creator targeted toward the Millennial generation and younger.” Verizon will use AwesomenessTV to do short-form content available exclusively on Verizon platforms. Verizon has been making a Millennial push as of late, previously catering to “the Heartland.”

location_pin_sphere_red Social marketers spend the most time focusing on Millennials (and to a lesser extent the next generation), says the Social Times. But should they? … I don’t know, maybe?