Today’s Millennial Pins: April 6, 2016

Good morning, it’s April 6, a Wednesday. Here are today’s pins.

location_pin_sphere_red The moving company Mayflower unveiled its list of most-moved-to-cities by Millennials in 2015. The winner: Dallas. Then Chicago, Denver, Seattle and Atlanta. Mayflower used its moving data for the survey, and it shows that Millennials are moving from Northeast to South and West.

The study also revealed that nearly 60 percent of Millennials want to live in urban centers or a suburb of an urban center (more on this later), and 56 percent need to live where good restaurants are nearby.

location_pin_sphere_red According to a PricewaterhouseCoopers report, Millennial teachers are more likely to think financial literacy should be taught in schools (47 percent compared to 42 percent of colleagues). This comes after we find out that Millennials are less financially literate than other generations, and that they crave that knowledge a little more, as well.

location_pin_sphere_red Despite the financial illiteracy, Millennials do think they’ll survive financially, according to a new TD Bank survey. It also reveals that 45 percent of Millennials say they want to “make it” before their friends, as opposed to 29 percent of Generation-Xers and 10 percent of Baby Boomers. This is disingenuous, as the idea of “making it” in America is perceived to be dependent on age, so of course Gen-Xers and Boomers, who are older, will care less about “making it.”

Meanwhile 17 percent of all respondents say student loan debt is an obstacle to success, while of that 17 percent, 80 percent of Millennials say loans have impacted progress.

location_pin_sphere_red Millennial adults take the most time to shop around for affordable health care, MSN reports. And Millennials have been the primary users of Aetna’s user payment tool since its launch in 2011.

location_pin_sphere_red Finally Uew Ellinghuas, the CMO of Cadillac, wants Millennials to be the company’s focus. How to do so? How about sponsoring Men’s Fashion Week or maybe a big helicopter stunt? Yeah, that’ll win over Millennials. I’d venture that making the Cadillac brand more affordable, and maybe promoting the brand to young families, would work better, but that’s me.

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