Today’s Millennial Pins: April 1, 2016

Good morning, it’s April 1, a Friday! Here are today’s pins.

location_pin_sphere_red Millennials are now buying cars. And they’re intending to spend approximately $1,216 in accessories, says this report. Yes, car accessory manufacturers should be licking their lips at the potential sales coming over the next 5-10 years.

location_pin_sphere_red There are 304 million Visa cards in the United States. That means more accessibility for Costco, which ended a partnership with American Express and began one with Visa, which will allow customers to have their own Costco Visa card. For Costco, it means millions more potential customers, as Visa is a trusted name. This piece suggests Costco is thinking about Millennials here, as they’re growing into the age where they’re buying more bulk goods (family items). It’s smart positioning, that’s for sure.

location_pin_sphere_red Think of who would want to work with you, suggests this column to Millennials who have Millennial-run companies (like Mic). While the author here understands that depictions like the one in the now-infamous New York Times article may be overreaching, even hilarious, most companies aren’t limiting hiring to Millennials. Maybe Mic is, but that’s because Mic is a flash in the pan, like other content farms that are “for Millennials by Millennials.” They don’t get the fact that Millennial isn’t a generation – a brand or lifestyle or mindset – but a way to study a generation.

location_pin_sphere_red It takes a while to get there, but this column in the Washington Post discusses how Millennial-led families are changing the real estate market. Of course the focus of the article is not on that, but about how Baby Boomers should stage their homes when selling to Millennials. You know, show off the power outlets in the entryway space and set up a party space because Millennials like to gather and socialize.

Sort of. The Millennials who are buying homes previously owned by Boomers (moderately expensive, for the most part) are looking for family homes. It’s all about location, safety, number of bedrooms and growth potential.

location_pin_sphere_red A survey of 600,000 Millennials shows that, when dealing with companies, our generation wants to be valued, and won’t sweat errors in customer service. The good thing: Millennials will stick with companies and brands that appreciate them.

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