Today’s Millennial Pins: March 28, 2016

Good morning, it’s March 28, a Monday. Here are today’s pins.

location_pin_sphere_red After surveying 2,109 consumers, UBS has concluded that no, Millennials won’t “mark the end to luxury consumption.” Luxury brands (Louis Vutton, Burberry, etc.) can still do well with Millennials, but focus on online presence, quality and – most importantly – experience. That’s the hallmark of the Moment Economy.

location_pin_sphere_red This piece – a book excerpt – at Alternet details how ride-sourcing looks a lot like the taxi industry before regulation, a wild west landscape where “Big Taxi” could do nearly whatever it wanted. Ride-sourcing, with focus on Uber, will probably have the same future, the piece wagers. Meaning we just keep cycling with little economic innovation.

location_pin_sphere_red Here’s a breakdown of a Better Homes and Gardens survey as it concerns Millennials. In short, Millennials want their homes to reflect themselves. They like smart home technology and are willing to renovate their interiors (most frequently cited is adding an office space).

location_pin_sphere_red Even in the military, Millennials are changing how “the job” is done. Some Millennials are taking on non-traditional military jobs, reports the Military Times.

location_pin_sphere_red Periscope is one-year-old. This piece looks at how livestreaming is shifting social media. We’re basically at a point where brands are now skillfully using social (livestreaming among them) in promotion, but that doesn’t mean we’ve reached the tipping point. Expect livestreaming to grow even more in 2016; immediacy is now.

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