Good morning, it’s March 14, a Monday. Here are today’s pins.
A recent report by FlexJobs shows one-third of Millennials would rather be part-time workers with freelancing options on the side. Having technology around them all the time, plus the mobility that comes with this modern age, are major reasons why freelancing is appealing, said the CEO of FlexJobs. Yes, that’s true, but also Millennials also didn’t get full-time jobs right away, would rather not make entry-level money forever and don’t want to trust corporations to get their careers going.
Google has launched “Destinations on Google,” which is basically one-stop travel help that Google hopes puts a dent in a wild online travel marketplace. I actually discovered this on Sunday; I was looking for cheap flights and, of course, did a Google search. Instead of leading me to Expedia or another travel site, Google immediately did the work for me, giving me an instant prompt to search for flights. This could seriously disrupt the travel market, as Millennials may simply use Destinations on Google because Google is the first thing they do. If the search is that simple, Google has something here. Still, one thing will drive Millennials to other places: price. They want the best deal. Millennials will continue to shop around for the best deal, but Google’s effort is a clear, smart strike at an already complex marketplace.
Mesa, Arizona, is looking to attract more Millennials. It launched a tourism campaign featuring an original song called “Our Downtown is Your Playground,” in whose music video the artists are shown cavorting around downtown Mesa (light rail, music, boutiques, museums and arts). Distribution, of course, is most important, and the firm heading up the campaign is targeting the ads to consumers through mobile web searches and keywords. If you’re searching for “Mesa” and “Jimmy Fallon,” chances are you’ll get the Mesa tourism ad.
The CEO of Endless Computers has created a new desktop computer that aims at emerging consumers – developing countries. The computer would connect to a family’s hi-def television screen (apparently families in developing countries have smartphones and hi-def screens, but not desktop computers). The problem this CEO found, however, was that no operating system was compatible for his new computer. So he invented an OS. This may work in developing economies, but don’t expect to see a shift back to desktop here in America. We’re already on an expected path.
Finally everyone over the weekend was talking about Kate McKinnon’s Hillary Clinton transforming into Bernie Sanders on “Saturday Night Live.” Why? To get the Millennial vote. “I’m whoever you want me to be and I approve this message,” she says after fully taking on the oversized suit, blue tie and unkempt white hair. Easy visual gag aside, the real joke is “I’m whoever you want me to be.” That’s exactly what Millennials don’t want in a presidential candidate.