This morning the White House published on Medium a call to raise awareness to the “diaper gap.” According to the Obama Administration, low-income families are more prone to both paying too much for diapers and using too much of their income on diapers.
The White House wants to make diapers more affordable for all parents.
This should be an interesting battle over the next few years – regardless of what the Obama Administration does in its final nine months. Millennials – almost exclusively – will be demanding diapers over the next 10 years. With the expected demand being high, manufacturers should have the means to fight back on any government regulation attempts.
It’s hard to get a beat on diaper prices. Online they’re all across the board – parents are just seeking the right deal (you’ll hear parents saying they look to pay about $0.15 per diaper or less). In stores diaper prices can vary wildly, too. Target lists an 88-pack of Huggies Little Snugglers at $24.99, or approximately $0.28 per diaper.
That’s quite a ways from $0.15 per diaper.
Millennial parents can really do a number on these diaper costs by sticking to online shopping. And some Millennial out there may have the right idea to disrupt the convoluted diaper market.
Still, if demand is high there’s no reason why Kimberly-Clark (Snuggies), Procter & Gamble (Pampers) and the rest of Big Diaper can’t fight back against regulation.
Heck, Kimberly-Clark has already responded to President Obama by announcing a donation of 22 million free diapers to the National Diaper Bank Network.
Kimberly-Clark didn’t mention anything about lowering prices of diapers.