Today’s Millennial Pins: March 9, 2016

Good morning, it’s March 9, a Wednesday. Here are today’s pins.

location_pin_sphere_red Welcome to the app world Shorts – available in iOS – which allows users to see all photos and videos in someone’s camera roll, in real time. Users would have to give permission for others to view the roll, but once they do, their friends – or strangers – can simply check out what you think is beautiful or cool, as it’s happening. It’s a combination Instagram and Periscope.

Paul Davison, CEO of Shorts, says the app’s all about “being with someone throughout the day.” Which is like Snapchat, but yes, different. It feels a little more raw in theory, allowing human error to be on greater display. But I bet it pushes users to be even more careful and calculated when taking photos and video.

Nonetheless, a real “Sharing Economy” app that also dials into the “Moment Economy.” We need to tell each other what we’re doing and how much we’re enjoying life. Shorts seems to understand that well. I’ll watch it’s progress.

location_pin_sphere_red A new survey commissioned by Alamo Rent-A-Car says 60 percent of Millennials in the workplace have felt “vacation shamed,” meaning they’ve felt guilty for taking a vacation. That said, the survey also said Millennials are more likely to do vacation shaming. Chalk this up to operating in a traditional workplace environment where older people smirk at them and call them “lazy” and “entitled.”

location_pin_sphere_red Millennials can’t buy homes, this Hartford Courant article says. Student loan debt and a lack of decent pay combine to make it challenging for even Early Millennials to get into the homebuying market in the Nutmeg State. This is happening everywhere except the low-cost middle of the country – urban areas could fall apart because Millennials can’t put down a life there.

location_pin_sphere_red What should grocers do to attract Millennials? More “ethnic” food, more “natural” and “fresh” food, and more frozen food, says this Supermarket News viewpoint. Millennials want food experiences, it continues. That’s all correct. Also, a Hartman Group report cited in the piece says Millennials substantially mind their budgetary restrictions. This has forced Millennials to be savvier shoppers, and to seek alternatives to the big-chain style of grocery. Grocers should take note, that the more emphasis on fresh and cheap food, the better you’ll be, regardless of size.

Still, as Millennials age and have children, the chains may get some Millennials back. Evolution matters; Millennials won’t be complete disruptors.

location_pin_sphere_red This opinion interestingly surmises that because driverless cars already have a good record, they’ll progressively push the standard for “reasonable” driving to a point where it’ll become nearly illegal for humans to be drivers themselves. Further, the opinion says it’s not be impossible to imagine humans not driving by 2040. That means the children of Late Millennials – who, according to this piece, may not even care about driving anyway. I don’t see a change in behavior *that* quickly, though it’s not completely out of the question.

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