Today’s Millennial Pins: March 3, 2016

Good morning, it’s March 3, a Thursday. Here are today’s pins.

location_pin_sphere_red Verizon and Hearst are partnering to bring streaming content to Millennials, especially those who trend middle class and middle American. One platform is called RatedRed.com, specializing in “music, politics, military, faith and food” for “Millennials from the heartland.” The second is Seriously.TV, which will skewer current events. Both will be available on Verizon smartphones and on its Go90 app.

location_pin_sphere_red Very interesting survey from WebMD: Millennials and Silent Generation folks are the least likely to wear tech tools that track your fitness. Why? The older folks say those Fitbits and such may go against doctor’s orders. The Millennials say those things can be too expensive. That’s a survey that cuts right to the state of these generations: Silent Gen members (1927-1944) are most concerned about health at this stage of their lives, while Millennials (1982-2000) are watching their wallets.

Other findings in there include Millennials being less comfortable talking to doctors (par for the course for any young-adult generation).

location_pin_sphere_red I’ll have more on a top-10 city list later this morning, but to start, the Census Bureau’s 2014 American Community Survey tracked the longest and shortest average commutes among American metro areas. Of course, New York City came in first, with a 34.7-minute commute (Long Island is right behind at 33, simply by being part of New York City). Washington D.C.; Newark, N.J. (New York again), Chicago and Boston are over 30 minutes, average. Then you have Oakland, Riverside-San Bernardino, Baltimore and Atlanta. Seeing as Millennials are migrating to slightly smaller, second- and third-tier cities like Des Moines, Pittsburgh, Charleston, Savannah and Memphis, one wonders if this will soon shift a little.

location_pin_sphere_red The big business news Wednesday was the Sports Authority is bankrupt and will close 140 stores. Emerging in the 1980s and thriving into the ’90s, like so many other big-box stores, Sports Authority fell victim to market disruption brought on by online shopping options like Amazon and athletic team websites. Now only Dick’s remains as a giant in the big-box arena (they’ve been able to adapt just enough). There are still some regional chains out there (like Modell’s).

location_pin_sphere_red Finally, there’s a book out called “Advanced Style: Older and Wiser,” featuring photos of Baby Boomers and Silent Generation members dressed in mega-chic clothes you may (or may not) see on Millennials. The point: Boomers (mostly) just want to be young forever.

 

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