Friday drops: Mothers and childcare, Airbnb, Amazon

A new Pew study looks at fathers and mothers, division of labor, and work-life balance. Just like all times, mothers have been found to do more housework and childcare work, though fathers are tending to do more than they have in the past.

Sure we keep  hearing that millennial fathers are more interested in an equal balance with the mother. There is some openness there. But overall, still, America is a country of moms. They remain the major childcare and house-care target.

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Vox took data about Airbnb to show the common terms homeowners use to describe their pads to potential travelers. They found that words terms like “in the heart of” are common, as well as homeowner descriptors “love to travel,” “love to share my home” and “love to meet new people.”

So “love” is a big selling point at Airbnb.

That’s one word you don’t see often from big hotel chains. Airbnb is more personal and intimate. That’s a big sell for millennial travelers who don’t necessarily trust corporations because of their impersonal nature.

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Forbes looks at the newly opened Amazon Books brick-and-mortar store, which opened Nov. 3 in Seattle. Will it be big for millennials?

The story cites tablet reading trends are down for millennials, with more opting to read on the phone, and even more going with the real thing: you know, a book.

Finally Amazon gets it. We want the internet to buy, buy, buy, but when it comes to winding down and getting away, we want beauty and craft. A book is an inexpensive way to embrace craft. Hardcover books will come back. Amazon is smart to get into brick-and-mortar because it is the means of production, at least in the eyes of millennials. Small, independent book stores will also remain profitable because of the small-town, craft vibe they bring.

It’s the middle man that has died or is dying (Barnes & Noble, Borders).

But again, make no mistake, millennials will buy books.

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