The millennial brain: a fascinating thing?

Here’s a pretty nifty piece on “the millennial brain” from Entrepreneur. It correctly lists some of the aspects of millennials unique in comparison to other generations.

I enjoyed this on the stimulation related to sharing content:

Social Sharing makes them feel good:  Social sharing lights up a part of the brain called the temporoparietal junction which stimulates the production of oxytocin, “the feel-good hormone.”  Millennials, more than any other generation, have grown up interacting online and with higher levels of ‘interaction dynamics’ than other generations. They have learned that by posting, IM-ing, liking, and sharing with each other – conversations driven by technology can give them an even higher oxytocin boost than interacting in person.  In fact, the frequency and feel good of ongoing contact through technology has the ability to elevateoxytocin and dopamine, mimicking what happens when we have a drug addiction.

We need more scientific analyses of why millennials act in certain ways. What we don’t need are half-baked assessments by baby boomers chiding millennials without proof.

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